The Endurance House Idea
While on a training run in the summer of 2006 I began thinking about names for the new retail store my wife and I planned to launch. We wanted a welcoming name that covered a broad spectrum, not just triathlon, or running. Then it hit me: Endurance House! I felt this name captured what we wanted to create: A genuine and encouraging retail atmosphere for triathletes, runners, and walkers of all abilities. So I picked up my pace and headed for home, excited to share the idea with my wife. I also wanted to see if the endurancehouse.com domain name was available. So I finished my run and burst into my wife’s home office saying “Quick, check to see if endurancehouse.com is available”! It was, and our journey began. As we developed plans for Endurance House we structured it to become a franchise. We believe deeply in our brand and our core philosophy: Our business is about people and relationships, plain and simple. We have a passion for triathlon, marathons, swimming and all things endurance. Combining our business and marketing experience into something we loved so much and sharing it with others was a no-brainer. Today, we’re helping people all over the U.S. Own Their Passion by becoming Endurance House franchise owners. In doing so, we’re striving to deliver our brand of Gold Standard guest service to triathletes, runners, and walkers of all abilities in a genuine and encouraging atmosphere!