orlandoMiddleton, WI – July 21, 2014- Endurance House (www.endurancehouse.com), a growing chain of specialty retail stores catering to triathletes, runners and endurance athletes, announced today that it has finalized a franchise area development agreement that will bring two new Endurance House stores to the Orlando, Florida market. Site selection is already underway, and the first store opening is tentatively scheduled for January 2015. "We're very excited to continue our expansion into the Southeast," said Endurance House Co-Founder Jamie Osborn. "With the recent opening of our Alpharetta, Georgia store in May 2014, we’ve seen a tremendous demand for Endurance House’s unique brand of community-building, service and expertise from the large population of triathletes, runners and endurance enthusiasts in this part of the country. With an Endurance House store in Sarasota in development by franchise partners who have plans for two more locations, as well as additional locations to be developed in the Atlanta market, Endurance House will be an essential part of every Southern endurance athlete’s training plan!” With 5 locations currently operating and another 5 in development, slated to open by year end, Endurance House has managed to double in size in the last year and expects to do the same in 2015. The company is seeking those with a desire to "own their passion" for endurance sports to join its franchise network and develop individual stores or fulfill multi-unit agreements in key markets. Osborn says: "Endurance House represents a unique business opportunity, allowing franchise partners to do well by doing good- helping fellow athletes achieve their endurance goals." Interested parties should contact Rachel Varn, Vice President of Franchise Development, at (443) 791-9700 or rvarn@endurancehouse.com or visit www.endurancehouse.com. The Endurance House retail concept stands apart from others as an accessible and welcoming "one stop shop" for triathletes. The company helps its clientele "Redefine Their Possible" by staffing stores with trained endurance consultants who help guests select from a meticulously curated collection of gear and lead motivating team training programs and workshops. Signature services include the Endurance House Personalized Movement Profile(TM), a technology-infused consultation to ensure Endurance House guests get the most out of every stride, stroke or spin. "We want to help everyone succeed on their transformative journey," said Osborn. "That goes as much for the guests who come to us for advice as it does for the entrepreneurs who recognize Endurance House as a great opportunity for personal and professional success." About Endurance House Endurance House was founded in Madison, Wisconsin, by Jamie and Tara Osborn, a husband and wife team, both accomplished triathletes. Endurance House has at its core a focus on building relationships with people to help them "Redefine Their Possible," providing the knowledge, gear and motivation to meet and exceed their personal performance goals. For more information visit www.endurancehouse.com or follow Endurance House on Facebook: www.facebook.com/pages/Endurance-House/166971885860. The Endurance House franchise opportunity takes this a step further, giving athlete-entrepreneurs the chance to "own their passion" and capitalize on triathlon growth. Franchise partners benefit from a proven operating model, extensive training, purchasing and marketing programs, site selection assistance, and many more components designed to give them the best potential for success. For more information, visit www.endurancehouse.com/ownafranchise.html.