Our Owners

The Endurance House Franchise Owners
Madison/Middleton, WI
Justin began as a Manager of the original Endurance House store in Middleton, WI. In 2012, Justin and his father, Scott, purchased the Middleton location from the Franchise founders Jamie and Tara Osborn. Justin lives with his wife Corinne, daughter Jada and son Finley in Middleton and can often be found pushing a running stroller through the Pheasant Branch Conservancy.
Atlanta, GA
Steve has been a construction professional for over 20 years working on some of the largest projects in the US. He knows all about challenge and that’s why Triathlon and Endurance House. Lee has been in the retail industry for over 20 years. With extensive experience in building a legacy of talent and exceeding customers expectations, it was an easy path to pursue her passion of triathlon through Endurance House.
Delafield, WI
During my discovery of endurance sports, I stopped to shop in a store in Madison that sold running, swimming, and biking gear and found exceptional customer service and built a relationship with the knowledgeable staff. The store was Endurance House Middleton and I soon knew in my heart that I wanted to open my own store. My love for running and my background in retail provide me with the tools I need to venture into a business of my own. Together with my father, I plan to offer the best retail experience possible, including the development of solid client relationships, advice tailored to athletes needs, and ensure you get the help you need to “Redefine Your Possible.”
Indianapolis, IN
Jay has always had a passion for athletics and adventure.  His day job for 18 years was in event marketing where he traveled extensively.  To stay in shape, while on the road, he began running.  In 1997 a friend talked him into running his first marathon, the Country Music Marathon in Nashville…he was hooked.  Since then he has completed ten marathons, multiple triathlons and two Ironman, Louisville and Arizona.  On the adventure side he has trekked to Everest Base Camp, completed the Annapurna Circuit, does an annual rim to rim to rim of the Grand Canyon and travels extensively. His wife, Elizabeth, talked him into turning his passion into a career.  Endurance House was a perfect fit…he can now talk about gear, races, aches, and training plans, while helping others achieve their goals.  Whether you are looking to run your first 5K or are completing your fifth Ironman, Jay and his team will help you achieve your goals.
Orange County, CA
Jeff’s passion for endurance sports started as a collegiate rower and over the years has included cycling, running and of course triathlon.  Jeff has completed numerous triathlons, half-marathons, marathons and ultra-marathons including a 50 miler. After 20+ years of a successful retail career Jeff decided to try and bring together his professional experience and passion for endurance sports and has found the perfect fit with Endurance House.   “I am really looking forward to sharing my passion with others, being a part of the local community and helping our customers redefine their possible”.
Sarasota, FL
As owners of Endurance House Sarasota, my wife, Amy, and I, are excited at the prospect of bringing new participants from all walks of life into an active lifestyle by providing gold standard guest service to triathletes, runners, and walkers of all abilities in a genuine and encouraging atmosphere.
Wichita Falls, TX & Westminster, CO
Mark and Valerie currently reside in Wichita Falls with their three children, Madilynn, age 14, and Hunter and Henry, age 9. The kids keep them busy with BMX racing, soccer, mixed martial arts, and basketball, as well as anything else they can be involved in.
Oceanside, CA
Swift returned to Southern California after graduating from UC Davis, where she will use her passion for fitness to help introduce athletes to endurance activities of all levels. Matt Houston has always been an enthusiast of competitive sports, but it was not until his college years that he discovered his true passion for endurance sports.
Jacksonville, FL
After a 15 year career in investments, real estate, and marketing, Dan decided to pursue his lifelong dream of starting his own business. While struggling to come up with business ideas that spoke to Dan’s passions for helping people improve themselves and genuinely enjoying daily ‘work’, it wasn’t until a random web search of “triathlon + franchise” did Dan discover the Endurance House concept.
Norwalk, CT
About Being an Owner
Info here