During my discovery of endurance sports, I stopped to shop in a store in Madison that sold running, swimming, and biking gear and found exceptional customer service and built a relationship with the knowledgeable staff. The store was Endurance House Middleton and I soon knew in my heart that I wanted to open my own store. My love for running and my background in retail provide me with the tools I need to venture into a business of my own. Together with my father, I plan to offer the best retail experience possible, including the development of solid client relationships, advice tailored to athletes needs, and ensure you get the help you need to “Redefine Your Possible.”